On 8 January, I started a new job at GlobalDataplc’s Verdict sites which are B2B publications each focusing on a particular industry. I am working on the Drinks publication – Verdict Drinks.
I have a written a few pieces already about the industry but I am most proud of this one since I got in contact with Brighton and Hove City Council in order to get an original quote and it is the first time I have ever done anything like that. In previous jobs, I had asked for quotes through a PR company, but never directly with the subject of an article!
Here is the piece:
Brighton Bier unveils a new beer to support a local conservation campaign
Craft Brewery Brighton Bier has launched a new beer in the UK to raise funds to restore the Madeira Terrace arches that overlook Brighton’s Eastern seafront.
Named Mabeira, a quarter of the profits from sales of this beer will be donated to the Save Madeira Terrace Campaign, a crowdfunding drive organised by Brighton and Hove City Council.
Mabeira is a 4% ABV pale ale made with US hop variety Centennial and an experimental hop named HBC431, bred by the Hop Brewing Company. It has been fermented with a mixture of English ale yeast and a West Coast US strain. It will be launched on 2 February in keg and can form at Brighton Bierhaus, the brewery’s bar, after which it will be rolled out across Brighton.
The Save Madeira Terrace Campaign was initiated in July 2017 following an unsuccessful £4m government funding bid. In November 2017, the campaign exceeded its target of £400,000, with donations totalling £463,446 when the crowdfunding page closed at the beginning of December. The leader of Brighton and Hove City Council Warren Morgan expressed his “delight, relief and gratitude” to the 2,162 people and organisation who donated.
Madeira Terrace is an 850-metre long Grade II-listed Victorian promenade comprised of 151 arches built in 1890 and extended in the 1920s. Due to its location so close to the sea it has undergone a lot of damage over the years.
The money raised will be used to renovate three of Madeira Terrace’s arches. Preparatory work is to begin later this month and construction is scheduled to begin in the summer of 2018 with the project aiming to be completed by December 2018. The renovation is part of the Lockwood Project, named after the original developer of Madeira Terrace, and thus the designs will be sensitive to the structure’s heritage.
The ultimate aim is for all 151 of the arches to be refurbished and for Madeira Terrace to become a new cultural hub for Brighton, featuring restaurants, bars and shops. Its location off Madeira Drive, a popular area among locals, will aid its success in this respect.
Councillor Morgan elaborated on the next stage for Terrace, saying: “We’re working on an application to the Heritage Lottery fund and in response to people who are still asking if they can make a donation, we’re setting up a Madeira Terrace Restoration Fund. There are also plans for another community raffle, that last time attracted over 600 prizes given by local businesses and saw residents raise over £16,000”. The money raised from the buying of Mabeira beer will be donated to this restoration fund.
Gary Sillence, Brighton Bier founder and brewer explained Brighton Bier’s decision to get involved in the campaign to save Madeira Terrace, saying: “We would love to one day be brewing Brighton Bier on Brighton beach as part of a restored and revitalised Madeira Terrace seafront area, and realised we could help immediately by brewing a beer specifically for the restoration campaign.”
Councillor Morgan added: “This latest idea will help to keep the ongoing campaign in the public eye and is a great example of how businesses can get involved. Buying Mabiera not only supports the campaign but puts money back into the local economy by supporting local businesses and local jobs so it’s a win-win all round.”